Author: Cheale Villa

The world of augmented and virtual reality is exploding. New territory seems to be explored every day, and the potential for business growth is staggering. There are serious players investing billions into developing these technologies.   Augmented reality in particular is presenting opportunities for businesses. While consumer-facing...

If you want to get ahead in business, you need to strategically manage your image. This means creating high quality marketing and branding campaigns. It’s critical that your approach is unique and tailored to both your current situation and your goals. If you want to stand out...

The advent of social media and instant reviews has changed the way brands interact with consumers. These days your brand reputation can literally turn from good to bad overnight and on the other hand social media allows some companies to experience what looks like effortless, organic...

Working without paying attention to your personal branding is folly. It’s critical for freelancers to put effort into personal branding, but it’s also important for those in the corporate sphere. You will be judged on your actions. You may as well invest time in curating...

The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right fit for your product. Much of the work of creating a luxury brand is in the...

The number of millennials in the workplace is growing rapidly and it’s estimated that they will form 50% of the global workforce by 2020. Typically considered to be adults born between 1982–2004, millennials are a group who hold a range of skills and attributes that...

There is no doubt that social media is everywhere today, and it would be foolish to ignore it. Consumers often seek out brands on social media before they look anywhere else. If you’re not connected to at least one of the many social media channels, you...

In a world so deeply interconnected through the internet, it’s easy to think that speaking face to face is an outdated method of doing business. It’s true that email, voice and video calling have made themselves indispensable. But there’s still immense value in meeting face to...

If you’re a business who can cash in on your product line in the summer, doing a giveaway at the start of the season is a great way to amp up sales and gain some attention. With clothing, Instagram has become the be-all end-all for...

Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago,...