Author: Cheale Villa

When you close your eyes and imagine your target audience can you see her/him/them clearly? If not, that’s hurting your business. Whether you’re in business to customer sales, or business to business sales—and whether you’re selling sports equipment or gourmet chocolate, you’ve go to have...

Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to consumers and more controlled...

Companies are always looking for a way to stand out, whether it’s a new billboard, a new marketing campaign, a social media overhaul or even a new name. Sometimes these new avenues work; sometimes they don’t. Unfortunately, that’s just the way business goes sometimes. All...

At its most basic level, branding is all about telling a story. Your story, to be exact. While most businesses have caught on to this level of understanding, and have since been ringing the phone lines of branding agencies (both boutique and corporate), we’ve seen...

Free--it’s a word that businesses loathe and customers adore. Why? Customers want anything that doesn’t offer them the chance of a liability. However, businesses find giving products and services away for free is a liability in itself—but if utilized properly it offers several beneficial elements...

Whether we realize it or not, we’re all seduced by effective branding. From the soft drinks we choose to the home insurance websites we visit, branding plays a huge part in our ability to remember, find, and trust one company over another. But, is branding...