Author: Liz Martin

Don’t let your website catch a dose of the winter blues. There are plenty of simple things you can do to freshen up the way your website looks, feels and operates. Take a few moments to reconsider the purpose of your site, study your analytics...

If your business is going to participate in a larger event like a roadshow or festival, you’re going to be competing for attention with every other stall holder. It’s not a bad thing – attendees are there because they are interested in experiencing what’s to offer....

If you want to keep your business ‘top of mind’ for your client base, you need to maintain your social media presence. It’s also a very cost-effective way to find new customers. Here are 10 tips to increase your Facebook engagement: Post when fans are online The...

Instagram has more engaged users per post than either Twitter or Facebook. That means on average, each post on the image sharing site will have more comments and shares than the other two, arguably more well-known social media platforms. Savvy brands have been quick to realize...

The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe the success...

There are so many things vying for people’s attention these days. It’s difficult for anything to stand out anymore. So how can you make sure your brand is noticed? How can you ensure your brand is noticeably different from your competitors? Copycats, ‘me-too’ brands and...