Author: Liz Martin

Instagram has more engaged users per post than either Twitter or Facebook. That means on average, each post on the image sharing site will have more comments and shares than the other two, arguably more well-known social media platforms. Savvy brands have been quick to realize...

The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe the success...

There are so many things vying for people’s attention these days. It’s difficult for anything to stand out anymore. So how can you make sure your brand is noticed? How can you ensure your brand is noticeably different from your competitors? Copycats, ‘me-too’ brands and...