Authenticity

The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe the success...

In a world so deeply interconnected through the internet, it’s easy to think that speaking face to face is an outdated method of doing business. It’s true that email, voice and video calling have made themselves indispensable. But there’s still immense value in meeting face to...

Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago,...

Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to consumers and more controlled...

At its most basic level, branding is all about telling a story. Your story, to be exact. While most businesses have caught on to this level of understanding, and have since been ringing the phone lines of branding agencies (both boutique and corporate), we’ve seen...

Free--it’s a word that businesses loathe and customers adore. Why? Customers want anything that doesn’t offer them the chance of a liability. However, businesses find giving products and services away for free is a liability in itself—but if utilized properly it offers several beneficial elements...

You’ve designed your logo. You’ve decided your colors. You even have a catchy slogan for radio and newspaper ads. You’ve got this whole branding thing in the bag! Or so you thought. Many businesses overlook the fact that branding – and marketing in general – is...