branding

The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe the success...

There are so many things vying for people’s attention these days. It’s difficult for anything to stand out anymore. So how can you make sure your brand is noticed? How can you ensure your brand is noticeably different from your competitors? Copycats, ‘me-too’ brands and...

In a world so deeply interconnected through the internet, it’s easy to think that speaking face to face is an outdated method of doing business. It’s true that email, voice and video calling have made themselves indispensable. But there’s still immense value in meeting face to...

Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago,...

When you close your eyes and imagine your target audience can you see her/him/them clearly? If not, that’s hurting your business. Whether you’re in business to customer sales, or business to business sales—and whether you’re selling sports equipment or gourmet chocolate, you’ve go to have...

Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to consumers and more controlled...

At its most basic level, branding is all about telling a story. Your story, to be exact. While most businesses have caught on to this level of understanding, and have since been ringing the phone lines of branding agencies (both boutique and corporate), we’ve seen...