Business

If your business is going to participate in a larger event like a roadshow or festival, you’re going to be competing for attention with every other stall holder. It’s not a bad thing – attendees are there because they are interested in experiencing what’s to offer....

If you want to keep your business ‘top of mind’ for your client base, you need to maintain your social media presence. It’s also a very cost-effective way to find new customers. Here are 10 tips to increase your Facebook engagement: Post when fans are online The...

Instagram has more engaged users per post than either Twitter or Facebook. That means on average, each post on the image sharing site will have more comments and shares than the other two, arguably more well-known social media platforms. Savvy brands have been quick to realize...

We see it all the time—brick and mortar businesses boast a unique and cultivated brand image via social media and marketing materials but when you walk into their store, you’d think you were in the wrong one. What they are saying and presenting on-line just...

If you want to get ahead in business, you need to strategically manage your image. This means creating high quality marketing and branding campaigns. It’s critical that your approach is unique and tailored to both your current situation and your goals. If you want to stand out...

The advent of social media and instant reviews has changed the way brands interact with consumers. These days your brand reputation can literally turn from good to bad overnight and on the other hand social media allows some companies to experience what looks like effortless, organic...

The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe the success...