Business

At its most basic level, branding is all about telling a story. Your story, to be exact. While most businesses have caught on to this level of understanding, and have since been ringing the phone lines of branding agencies (both boutique and corporate), we’ve seen...

Free--it’s a word that businesses loathe and customers adore. Why? Customers want anything that doesn’t offer them the chance of a liability. However, businesses find giving products and services away for free is a liability in itself—but if utilized properly it offers several beneficial elements...

You’ve designed your logo. You’ve decided your colors. You even have a catchy slogan for radio and newspaper ads. You’ve got this whole branding thing in the bag! Or so you thought. Many businesses overlook the fact that branding – and marketing in general – is...

Branding masters and business owners are always looking and waiting for “the next big thing” in their social media efforts. It’s no secret that over the past ten years (especially the past five) that social media has been key in helping businesses grow and connect...

We’ve heard the word “viral” a lot over the last few years. YouTube videos, Vines and iPhone photos are always touted as “going viral”. “Going viral” simply means that an internet born link of some sort has been, through indirect avenues and digital roads, shared...

Regardless of what type of Instagram account you hold, chances are that there is at least one celebrity talent or mogul that you follow. In fact, Instagram’s major daily contributors are celebrities. There’s a lot you can learn from celebrity Instagram accounts—what NOT to do,...

“Bad publicity is Good publicity”; does that sound familiar? You’ve probably heard it in a negative context, and it’s often synonymous with celebrity agents and other culturally frowned upon professions. However, it does have its time and place in business and branding. Right now, you’re...

When Snapchat came on the social media scene it exploded in popularity due to its ability to build a bridge between what was available through social media and what wasn’t. It also played to the voyeuristic nature of conscientious consumers. Through Snapchat’s “stories” businesses and...