Business

There’s a common thread of thought throughout small business (and big business for that matter) that the less you spend, the more you’ll retain. Well, it’s not necessarily true. Don’t get us wrong, we aren’t saying to go around throwing money from a hot air...

One scan of the newsfeed on your social media will show that we are collectively a society of animal lovers. The nation is becoming far more tolerant of office place pets. Social workers have discovered it can calm youths who are in a particularly stressful...

They litter the streets and gutters, they end up in the washing machines and dryers, they get used for tossed gum, and thrown into the mezzanine of wallets, drawers and handbags. What are they? They are business cards—the solid foundation in garnering business leads and...

One of the best parts of social media platforms means that anyone can put their selves out into the world. You can publish your words for others to see, or you can belt your heart out to a cover of one of Adele’s most difficult...

Is your marketing fizzling out lately? Are you dousing your own flaunted flames? Are you enjoying these puns?! Often, business owners can make choices in a vacuum and forget that in order to really strike your marketing match you’ve got to do at least four things:  Stay...

“Selfie” has completely taken over our culture. They get snapped, posted and honestly, completely poked fun at—or at least the people who take them are made fun of, very often. So as a business, you may be wondering why or how you can possibly apply...

Whether you are a large company or an individual intent on branding yourself--one thing is certain: you you must have a voice that screams your brand. This is a part of your brand’s story! Here are 5 essential steps to reaching a conclusion: Target Market and Mission: It sounds...

Have you heard? Juices are the new smoothies. We’re not talking Welch’s grape juice here (no disrespect meant to the fine folks at that American institution)--this juice craze is all about high-end, cold-pressed juices with ingredients like lemongrass, kale, spirulina, beets, cayenne pepper, lavender, and even...