communication

Running a small business usually means juggling plenty of responsibilities at once. There is only so much a person can do before the results of split focus start to impact effectiveness. When it comes to marketing, many small business owners underestimate the amount of time...

There are hundreds of millions of accounts on Instagram, and most of them are vying for commercial attention from followers. Instagram is a platform that has higher rates of engagement than other networks, and many people seek to connect with brands there. Here are some...

Building your brand presence online is a constant effort. When it comes to being found, there is often tension between offering content that appeals to your readers and content that appeals to Google’s fickle SEO algorithms. There are ways you can do both at the...

The internet is flooded with different marketing strategies to use. It can be overwhelming. Ultimately most marketing techniques boil down to two core ideas: push and pull marketing. Push marketing involves you pushing your brand out in front of an audience. Every advertisement you see...

Instagram-famous brand, Lulus, has shot to prominence thanks to the savvy use of social media and SEO campaigns. They’ve grown their clothing business from a small brick and mortar vintage clothing store into an internet juggernaut with their own lines of fashionable wear. Aimed squarely at...

Social media is undoubtedly an influential platform. This ability to influence draws interest and voices from every quarter. The challenge for your business is to stand out amongst these voices and garner attention. If you’ve established why you want to go big on social, you can...

It’s becoming more difficult to stand out from the crowd. Marketing departments can quickly develop strange copycat habits and us-too behaviors, that only make brand differentiation more challenging. Falling back on gimmicks can grab attention, but for how long? Gimmicky campaigns also tend to backfire...