Design

Instagram-famous brand, Lulus, has shot to prominence thanks to the savvy use of social media and SEO campaigns. They’ve grown their clothing business from a small brick and mortar vintage clothing store into an internet juggernaut with their own lines of fashionable wear. Aimed squarely at...

Social media is undoubtedly an influential platform. This ability to influence draws interest and voices from every quarter. The challenge for your business is to stand out amongst these voices and garner attention. If you’ve established why you want to go big on social, you can...

It’s becoming more difficult to stand out from the crowd. Marketing departments can quickly develop strange copycat habits and us-too behaviors, that only make brand differentiation more challenging. Falling back on gimmicks can grab attention, but for how long? Gimmicky campaigns also tend to backfire...

It’s fair to say that brands build and evolve over time. It’s important to maintain a thread of consistency throughout the changes as most purchasing decisions come to be made subconsciously. Don’t try to challenge a customer’s perception of your brand by making significant changes...

Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating your identity and message. Many people fall into the trap of thinking a brand is...

The world of marketing has changed dramatically. Door to door sales are almost non-existent and newspaper circulation rates are falling fast. Ask yourself, when was the last time you paid attention to a roadside billboard? As these methods of advertising fell away, companies like Google made...

Almost everything old can become new again. This includes your old blog content. If you have been producing content for a while, you are sure to have some information that is just as relevant today as the day you posted it. The trick is to...

Updating up the editorial calendar for your brand’s social media channels can feel like a never-ending task. It can be a challenge to provide up-to-date and relevant content for your followers. If your well is running dry, try these ideas. Of course, customize the content...