Networking

The internet is an image-rich environment. The rise of high-quality cameras in smart devices and readily accessible editing software means that good images are everywhere. What does this mean for your brand? It means that you’ll need to go the extra mile to ensure your...

The internet is flooded with different marketing strategies to use. It can be overwhelming. Ultimately most marketing techniques boil down to two core ideas: push and pull marketing. Push marketing involves you pushing your brand out in front of an audience. Every advertisement you see...

Instagram-famous brand, Lulus, has shot to prominence thanks to the savvy use of social media and SEO campaigns. They’ve grown their clothing business from a small brick and mortar vintage clothing store into an internet juggernaut with their own lines of fashionable wear. Aimed squarely at...

Social media is undoubtedly an influential platform. This ability to influence draws interest and voices from every quarter. The challenge for your business is to stand out amongst these voices and garner attention. If you’ve established why you want to go big on social, you can...

It’s becoming more difficult to stand out from the crowd. Marketing departments can quickly develop strange copycat habits and us-too behaviors, that only make brand differentiation more challenging. Falling back on gimmicks can grab attention, but for how long? Gimmicky campaigns also tend to backfire...

Or to put it in Junior's words, "Food, not boobs." Remember those ads featuring barely dressed models and celebrities like Paris Hilton and Kim Kardashian feasting on a juicy burger? One year ago Carl’s Jr./Hardee’s ditched the frat boy mentality and decided to focus on being...

It’s fair to say that brands build and evolve over time. It’s important to maintain a thread of consistency throughout the changes as most purchasing decisions come to be made subconsciously. Don’t try to challenge a customer’s perception of your brand by making significant changes...

The nineties were synonymous with a lot of things. Matchbox Twenty was one of them. Whether were were the grunge kind, the pop kind, or the sole alternative, you knew the name and you knew at least three songs. And if you know them well...