Publicity

If your business is going to participate in a larger event like a roadshow or festival, you’re going to be competing for attention with every other stall holder. It’s not a bad thing – attendees are there because they are interested in experiencing what’s to offer....

Instagram has more engaged users per post than either Twitter or Facebook. That means on average, each post on the image sharing site will have more comments and shares than the other two, arguably more well-known social media platforms. Savvy brands have been quick to realize...

The nineties were synonymous with a lot of things. Matchbox Twenty was one of them. Whether were were the grunge kind, the pop kind, or the sole alternative, you knew the name and you knew at least three songs. And if you know them well...

Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago,...

Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to consumers and more controlled...

Free--it’s a word that businesses loathe and customers adore. Why? Customers want anything that doesn’t offer them the chance of a liability. However, businesses find giving products and services away for free is a liability in itself—but if utilized properly it offers several beneficial elements...

Branding masters and business owners are always looking and waiting for “the next big thing” in their social media efforts. It’s no secret that over the past ten years (especially the past five) that social media has been key in helping businesses grow and connect...