Publicity

Networking provides so many business opportunities that can help to grow your business. The best known online platform for networking is LinkedIn, and it is well worth your time to optimize your profile and company page. Below are 3 key tips that can help you...

Brands are looking to align themselves with a consumer trend, issue or topic as more socially aware customers are increasingly conscious of social and environmental causes. Back in January this year we discussed Why Millennials look for socially conscious brands, and how this first digitally native...

The fear of missing out aka 'FOMO' is a well-known phenomenon in the social media age. Research has shown that 33% of Millenials have tried to use FOMO to make their peers feel like they are missing out on social events, travel, and more.   Not wanting to...

If you’re planning how you should invest in marketing for your business in 2020, we have tips on 3 big trends for the year ahead. Take a look at the emerging trends below and ensure you include them in your mix of marketing activities to...

You feel inspired after a marketing or trading show. You come away with so many new ideas that you’re considering overhauling your brand altogether… when it may not even be needed. So, how do we figure out whether our brand needs an evolution or a revolution?...

Website trends are essential for marketing agencies, marketing managers and business owners to keep on top of - this will help to ensure that their websites are the best they can be to be attractive for prospective clients.   Below are the current website design and web...

Businesses now have the capacity to communicate with their customers in a variety of ways, meaning that they can reach them on a more personal level. Adding a personalized tone to your email marketing campaigns will make your target customers more likely to click on...

The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your company’s solution. This ensures those potential...

Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more...