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Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago,...

When you close your eyes and imagine your target audience can you see her/him/them clearly? If not, that’s hurting your business. Whether you’re in business to customer sales, or business to business sales—and whether you’re selling sports equipment or gourmet chocolate, you’ve go to have...

Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to consumers and more controlled...

At its most basic level, branding is all about telling a story. Your story, to be exact. While most businesses have caught on to this level of understanding, and have since been ringing the phone lines of branding agencies (both boutique and corporate), we’ve seen...

Branding masters and business owners are always looking and waiting for “the next big thing” in their social media efforts. It’s no secret that over the past ten years (especially the past five) that social media has been key in helping businesses grow and connect...

When Snapchat came on the social media scene it exploded in popularity due to its ability to build a bridge between what was available through social media and what wasn’t. It also played to the voyeuristic nature of conscientious consumers. Through Snapchat’s “stories” businesses and...