Social Media

It’s fair to say that brands build and evolve over time. It’s important to maintain a thread of consistency throughout the changes as most purchasing decisions come to be made subconsciously. Don’t try to challenge a customer’s perception of your brand by making significant changes...

Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating your identity and message. Many people fall into the trap of thinking a brand is...

The United States and the UK may have had a falling out a few years back (hey, we all get a little sensitive about our taxes), but we've been brought together in the joy of television, politics and film stars. Now, we're being pulled together...

We don't have to tell you that social media is a BIG deal. You already know. But, did you know that the conversation around "employee social accounts" is just getting started? Your employees reflect on you and your brand--regardless of their position and interaction with...

The new year is one of the best times to start re-thinking, re-packaging and re-organizing your brand elements. It’s a great feeling to do a TON of personal and business related discovery to begin catapulting your brand. However, what many businesses forget, is that branding...

We see it all the time—brick and mortar businesses boast a unique and cultivated brand image via social media and marketing materials but when you walk into their store, you’d think you were in the wrong one. What they are saying and presenting on-line just...

The world of augmented and virtual reality is exploding. New territory seems to be explored every day, and the potential for business growth is staggering. There are serious players investing billions into developing these technologies.   Augmented reality in particular is presenting opportunities for businesses. While consumer-facing...

There is no doubt that social media is everywhere today, and it would be foolish to ignore it. Consumers often seek out brands on social media before they look anywhere else. If you’re not connected to at least one of the many social media channels, you...