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If you’re a business who can cash in on your product line in the summer, doing a giveaway at the start of the season is a great way to amp up sales and gain some attention. With clothing, Instagram has become the be-all end-all for...

Companies are always looking for a way to stand out, whether it’s a new billboard, a new marketing campaign, a social media overhaul or even a new name. Sometimes these new avenues work; sometimes they don’t. Unfortunately, that’s just the way business goes sometimes. All...

Whether we realize it or not, we’re all seduced by effective branding. From the soft drinks we choose to the home insurance websites we visit, branding plays a huge part in our ability to remember, find, and trust one company over another. But, is branding...

The 80’s brought us some amazing things, including moon boots, hairspray and innovative marketing tactics. Unfortunately, it also brought about a common theme— “Fake It ‘Til You Make It”. Depending on which area of business you’re in, you may feel that this statement is whole-heartedly...

We’ve seen the power of social media in many contexts since the rise of the “hashtag” and multiple social media platforms. It’s everywhere. And it often gets a bad reputation in the media—often synonymous with the words “bullying”, “cyber attack” and “racial issues”. It’s easy...

No one really thought much of Arby’s official twitter account until they capitalized on one similarity they found with current pop culture—Pharrell Williams’ hat at the Grammy’s. As soon as they tweeted “…Hey, can we have our hat back?” it unleashed a Twitter account holder’s...