Brand events can be powerful experiences that generate buzz, increase sales, and boost brand loyalty. They also offer valuable direct feedback and interaction with customers. Brands like Coca-Cola, Nike, and Apple use innovative brand events to build relationships with customers, journalists, and influencers. Smaller brands...
Native advertising is becoming more popular with marketing teams because of its effectiveness compared with traditional ad formats, such as advertising banners. Traditional ads compete with content you find online and in traditional media: articles, online videos, TV programs, music on the radio, and so on....
The term remarketing often goes under-acknowledged, yet this marketing strategy could be the most effective form of advertising for turning your spend into conversions. In fact, remarketing has shown to outperform the traditional methods of display advertising and email lists for 92% of users in a...
If ever there was a time for marketers to be nimble and brave it is now. In fact, maybe they need to hit the reset button altogether and carefully analyze in which way consumer behavioral patterns have changed. We know for sure Covid-19 has thrown...
As the world becomes increasingly mobile customers are reaching for products that should ideally be at arm’s length. Customers are hoping that search engines can use their location every time they do a search. Searches like these have increased by 150% in recent years. This...
The influencer business is worth approximately $1 billion annually. That represents thousands of individual agreements and partnerships, but it’s built on shaky ground. Social media influencers are a relatively new phenomenon and the market is completely unregulated. Influencers are often compensated based on the number...
The world of marketing has changed dramatically. Door to door sales are almost non-existent and newspaper circulation rates are falling fast. Ask yourself, when was the last time you paid attention to a roadside billboard? As these methods of advertising fell away, companies like Google made...