Brands are looking to align themselves with a consumer trend, issue or topic as more socially aware customers are increasingly conscious of social and environmental causes. Back in January this year we discussed Why Millennials look for socially conscious brands, and how this first digitally native...
1. Minimalism During the 2010s minimalist, flat design took over the world of digital design as one of the dominant design trends. If you are a fan of this aesthetic then the good news is that it is hotly tipped to grow in influence during 2020 and...
You feel inspired after a marketing or trading show. You come away with so many new ideas that you’re considering overhauling your brand altogether… when it may not even be needed. So, how do we figure out whether our brand needs an evolution or a revolution?...
A lot of business culture today has a heavy emphasis on employee benefits or creating a more enticing environment to work: pool tables, bean bags, break out areas and so on. However, as many top companies have proven (including Amazon), aligning your brand with a strong...
Website trends are essential for marketing agencies, marketing managers and business owners to keep on top of - this will help to ensure that their websites are the best they can be to be attractive for prospective clients. Below are the current website design and web...
Have you heard of Mr. Clean’s strong new product line that’s accurately labeled “Clean Freak?” Unless you run a cleaning business, are obsessed with manually degerming your own quarters or an obsessive Target shopper (who isn’t?) you may not be super familiar with this product....
Since its launch back in 2010, Instagram has seen exponential growth. In fact, the platform has reached 1 billion active users and has become a huge attraction to brands. Instagram can help brands to connect with their customers on a whole new level. However, 2018 was...
If you tend to do many jobs at once you’ll be like many other small business owners out there. You’ll probably deal with sales, customer service, bookkeeping and so much more. This can be pretty challenging. The good news is that when it comes to...
As the world becomes increasingly mobile customers are reaching for products that should ideally be at arm’s length. Customers are hoping that search engines can use their location every time they do a search. Searches like these have increased by 150% in recent years. This...
When it comes to online shopping, there is one brand that is constantly name-dropped: Amazon. The internet giant is the biggest online retailer in the world, capturing over 40% of all US internet sales each year. We could look at many different things the company...