Brand events can be powerful experiences that generate buzz, increase sales, and boost brand loyalty. They also offer valuable direct feedback and interaction with customers. Brands like Coca-Cola, Nike, and Apple use innovative brand events to build relationships with customers, journalists, and influencers. Smaller brands...
Perhaps you are considering a light brand refresh, want to completely redesign your brand identity, or you’re launching a new product or service, and need a compelling brand to present your big idea to consumers. Either way, we can all agree that good branding is a...
The average internet user is overwhelmed with advertisements and invitations to like, share and engage with branded media. While this approach is clearly working for many marketers, there is another avenue of communication that is worth considering. Content marketing aims to contribute to the lives...
Firefox is refreshing its brand and it’s asking users for opinions. Parent company Mozilla has long been known for its focus on securing online privacy, and it’s also known for a comfortable level of end-user engagement. As the company expands its presence and offers a...
Logos often form the center of a brand’s marketing strategy. Color schemes and styles are all informed by it. A lot of planning, thought and research is put into selecting every component of the image. Of course, this effort is invested so that customers learn...
The nature of branding is changing. Digital space is king and above all else, a brand must be able to be identified through the tiny profile images on social media channels. In this new world, intricate detail, drop shadows and fussy images just don’t translate....
The new company called ‘Brandless’ is touting itself as a brand-free alternative to a ‘Times-Square’ world of commercialism. There’s only one problem: they’ve got one hell of a brand. From everything to their website to their company-to-customer dialogue, they’re hitting the mark while stating that...