engagement Tag

With 689 million active users worldwide, TikTok’s popularity has grown rapidly since its arrival in 2016. And, like many other social media platforms, it uses a recommendation algorithm that personalizes each user's #ForYou feed. This algorithm has generated keen interest into how TikTok determines what...

Organic reach is the number of people who see your content in their Facebook feeds without any paid advertising. The current stats show that most Facebook posts will only be seen by around 5 percent of a page’s fans. This number used to be much higher...

Updating up the editorial calendar for your brand’s social media channels can feel like a never-ending task. It can be a challenge to provide up-to-date and relevant content for your followers. If your well is running dry, try these ideas. Of course, customize the content...