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Brand events can be powerful experiences that generate buzz, increase sales, and boost brand loyalty. They also offer valuable direct feedback and interaction with customers. Brands like Coca-Cola, Nike, and Apple use innovative brand events to build relationships with customers, journalists, and influencers. Smaller brands...

More followers, more success. If you are trying to utilize the power of Instagram, then gaining more followers is crucial to delivering better results.  Opportunities for businesses on Instagram continue to grow, and the platform is gaining more new active users year-on-year. According to The Business...

Video marketing isn't quick to make so it’s important to get the most out of your work.  One way to do that is to use the right video marketing channels at the right time. With more social channels now prioritizing video (think Facebook Live and Instagram...

Digital marketing is not easy. Even seasoned professional digital marketers have difficulty in getting a satisfactory ROI, identifying the correct target market to speak to, and are finding it a challenge to choose the most effective channel to reach your audience. What is Influencer Marketing? Basically, influencer...

Did you know that you had a powerful tool available to you right there on Instagram to boost your marketing strategy? We would like to tell you about a powerful suite of tools to help you inspire your followers with great videos that you can create...

1. Minimalism During the 2010s minimalist, flat design took over the world of digital design as one of the dominant design trends. If you are a fan of this aesthetic then the good news is that it is hotly tipped to grow in influence during 2020 and...

Since its launch back in 2010, Instagram has seen exponential growth. In fact, the platform has reached 1 billion active users and has become a huge attraction to brands.   Instagram can help brands to connect with their customers on a whole new level. However, 2018 was...

Instagram continues to go from strength to strength and is now becoming even more appealing to online shoppers. The image-focused social media platform has the backing of parent company Facebook, and the boost in investment and expertise is evident. For advertisers, the platforms are linked...

There are hundreds of millions of accounts on Instagram, and most of them are vying for commercial attention from followers. Instagram is a platform that has higher rates of engagement than other networks, and many people seek to connect with brands there. Here are some...