A new year brings a different dynamic, with new emerging technologies, evolving consumer trends, and changes in marketing tactics. Here are 3 key trends we expect to influence B2B and B2C campaigns in 2024. 1. Threads is a place for public conversations Threads can essentially be considered...
Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...
Networking provides so many business opportunities that can help to grow your business. The best known online platform for networking is LinkedIn, and it is well worth your time to optimize your profile and company page. Below are 3 key tips that can help you...
If you tend to do many jobs at once you’ll be like many other small business owners out there. You’ll probably deal with sales, customer service, bookkeeping and so much more. This can be pretty challenging. The good news is that when it comes to...
The average internet user is overwhelmed with advertisements and invitations to like, share and engage with branded media. While this approach is clearly working for many marketers, there is another avenue of communication that is worth considering. Content marketing aims to contribute to the lives...