marketing Tag

The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe the success...

“The medium is the message.” This phrase, coined more than 50 year ago by media theorist and cultural icon Marshall McLuhan, became a go-to phrase for media professionals and laypeople alike to describe the ways communication mediums (such as newspapers, television, radio, and, in more recent years, social...