media Tag

Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating your identity and message. Many people fall into the trap of thinking a brand is...

“The medium is the message.” This phrase, coined more than 50 year ago by media theorist and cultural icon Marshall McLuhan, became a go-to phrase for media professionals and laypeople alike to describe the ways communication mediums (such as newspapers, television, radio, and, in more recent years, social...