online marketing Tag

The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe the success...

There is no doubt that social media is everywhere today, and it would be foolish to ignore it. Consumers often seek out brands on social media before they look anywhere else. If you’re not connected to at least one of the many social media channels, you...