social media Tag

Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating your identity and message. Many people fall into the trap of thinking a brand is...

Updating up the editorial calendar for your brand’s social media channels can feel like a never-ending task. It can be a challenge to provide up-to-date and relevant content for your followers. If your well is running dry, try these ideas. Of course, customize the content...

We don't have to tell you that social media is a BIG deal. You already know. But, did you know that the conversation around "employee social accounts" is just getting started? Your employees reflect on you and your brand--regardless of their position and interaction with...

There is no doubt that social media is everywhere today, and it would be foolish to ignore it. Consumers often seek out brands on social media before they look anywhere else. If you’re not connected to at least one of the many social media channels, you...