You know the feeling. You’re working harder than ever. More content. More strategies. More hustle. And yet—you’re still in the same place you were six months ago.
Or maybe you’re just starting out and already drowning in advice that all seems to contradict itself.
“It takes all the running you can do to keep in the same place.” – The Red Queen
But here’s what most business coaches won’t tell you:
The problem isn’t that you’re not doing enough. The problem is you’re running the wrong race.
What if instead of adding more to your plate, you made one strategic edit that changed everything?
What if the women who seem to effortlessly grow their businesses—whether they’re in year one or year ten—aren’t working harder, they’ve just shifted the story they’re telling and the strategy they’re running?
you’re invited into something different
Not another course. Not a mastermind where everyone talks and nothing changes. Not a program that gives you 47 new things to do.
This is a private cohort. Three to four women. Twice a month. 60 minutes of pure strategic thinking.
But first, you start with me.
Before you meet your group, you’ll have a 60-minute 1:1 session with me to assess exactly where you are, what you need, and what your first strategic edits should be. You’ll also receive starter homework designed to get you moving in the right direction immediately—no waiting around for “week one” to begin.
Then, in your cohort sessions:
We shift your story—both the internal narrative you’re telling yourself that keeps you stuck AND the brand story you’re presenting to the world. Because the story you tell yourself about why you can’t charge more, why you’re not ready, why you need one more certification—that’s the same story leaking into your brand positioning, your messaging, your visibility. We refine both.
Then we shift your strategy—we identify the one edit in your business that’s been holding everything else back. Or the one foundation you need to build before anything else matters.
The positioning problem masquerading as a marketing problem. The pricing issue you’ve been avoiding. The approach that’s keeping you invisible. The clarity you need before you waste another dollar on tactics that don’t fit your business.
Then we fix it.
No theory. No busywork. Just the strategic clarity your business needs to finally break through.
I’m Cheale, and I’ve been in the branding and marketing world for over 26 years—long enough to know that most business advice keeps you running in place. As the Founder and CEO of Visual Caffeine, I’ve worked with everyone from scrappy startups to Fortune 500 giants, and I’ve seen the same pattern: the women who break through aren’t working harder, they’ve just learned to shift their story and strategy. That’s what we do in Red Queen Edit. When I’m not coaching or crafting brand transformations, I’m walking Seattle beaches, enjoying quiet moments with my pug David Rose, or believing six impossible things before breakfast.
what makes this different?
♛ You start with a 60-minute 1:1 session with me before meeting your cohort
♛ You get starter homework that puts you into action immediately
♛ You’re not getting a framework—you’re getting real-time strategy for your actual business
♛ Groups of four mean you get focused attention, not lost in the crowd
♛ Twice monthly keeps momentum without overwhelm for 60 minutes
♛ You get a professional sounding board for any DIY marketing or branding you’re creating—whether you designed it yourself, used Canva, or leaned on AI. Bring it to the table, and we’ll refine it together
♛ You’ll leave every session knowing exactly what to do next (and why it matters)
♛ The other three women? They become your board of advisors who actually understand what you’re building
♛ Six months gives us time to actually transform your business, not just talk about it
Whether you’re launching or pivoting, starting fresh or starting over—this is where you get the clarity and strategy that actually moves you forward.
This isn’t about doing more. It’s about finally doing what works.
who is this for?
Maybe you’re just starting and overwhelmed by all the conflicting advice.
Maybe you’ve been at this for a while, and something’s still not clicking.
Either way—you’re capable. You’re committed. But you need clear direction from someone who can see what you can’t see yet.
You need someone who can look at your business with fresh eyes and tell you the truth about what needs to happen next. And you need peers who are building alongside you, who get it.
your investment
Your seat: $250/month*
That’s a 60-minute 1:1 kickoff session with Cheale, starter homework to get you moving immediately, plus two 90-minute strategic sessions per month with a curated group of three other ambitious women entrepreneurs—and direct access to someone who’s built Visual Caffeine from the ground up and knows exactly what it takes to shift from spinning to rising.
Less than what you’d pay for a single VIP day!
You’re invited to apply for the next cohort.
But here’s the thing: This only works if the mix is right. I personally curate each group to ensure you’re surrounded by women who will challenge you, champion you, and call you out when needed.
* Minimum of 6 months
