“Who in the world am I? Ah, that’s the great puzzle.”


― Lewis Carroll, Alice in Wonderland

Our Passions

Meeting the needs of our clients is our first priority–it’s what we wake up to every day, asking ourselves, “What can we do today to better serve our customers?”. This dedication drives us to create long-lasting relationships with our customers and to make recommendations for continuous improvement, keeping their best interests in mind. We deliver creative solutions for your online and offline visual needs.

Our Principles

We are as committed to the environment and green living as we are to cultivating the best business and creative practices. Visual Caffeine maintains a virtual office so there is no commuting for any of our employees or contractors. We currently run all of our customers’ projects on “green energy” Web servers. We make our printing decisions with a “Planet First” mentality. In the office, we recycle, reuse and reduce. In the community, we are members of the Wipe Out Waste initiative.

Our History 

President and Creative Director Cheale (Shell) Villa founded Visual Caffeine Creative Group in 1998. A graduate of the College for Creative Studies, Cheale’s portfolio includes exemplary and effective creative solutions for both non-profit and for-profit organizations, such as World Help, Michigan Women’s Economic Club and Motions, Inc. In keeping with the company’s principles, Cheale is the Chair of the Marketing Committee of the Charlotte Chamber of Commerce’s GreenWorks program and served for a year on the board of Keep Mecklenburg Beautiful.

In 2005, her husband and business partner Fredy Villa, Visual Caffeine’s Head Geek, came on board as Vice President of Operations and Head of Technology. Together they have developed the team and resources to launch and manage your next project with complete success.