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Personal Branding Trends: Relationships Rule
The idea of personal branding has been around since the late 1990s. But there’s no doubt it has evolved and changed over time. This is even more true in recent times when the lines between work and professional life have blurred, and at a time when work has become...
How Marketing Can Enhance DE&I
Organizational DE&I initiatives are starting to make some impact on the inequity and discrimination that exists in society today. DE&I is increasingly important for marketing departments too. Consumers today are using their influence to demand change by buying...
How To Gain Your First 1,000 Followers On Instagram
More followers, more success. If you are trying to utilize the power of Instagram, then gaining more followers is crucial to delivering better results. Opportunities for businesses on Instagram continue to grow, and the platform is gaining more new active users...
How Will Removing Third-Party Cookies Impact Digital Marketing?
The term cookieless future is becoming more well-known, particularly among digital marketers, but you may be wondering what it means for your business and future marketing campaigns. What is a Cookieless Future? Third-party cookies are being phased out, due to...
What Is Native Advertising And Why Should You Use It
Native advertising is becoming more popular with marketing teams because of its effectiveness compared with traditional ad formats, such as advertising banners. Traditional ads compete with content you find online and in traditional media: articles, online videos, TV...
Why More Brands Are Investing In Socially Responsible Content For 2023
Data reported by HubSpot suggests that 89 percent of marketers will invest in social responsibility content in 2023, compared with just 48 percent in 2022. In addition, those who already produce social responsibility content plan to maintain or increase how much they...
4 Ways to Boost Your YouTube Videos Views
If you have read some of our previous blog articles, you will already know the value of video content, and you might have picked up a few tips on the type of content you can create for your YouTube channel. If you have started publishing content on YouTube,...
3 Graphic Design Trends to Watch in 2023
Futuristic inspired graphic design trends will set the mood for 2023 as brand designers and marketers bring personality to projects. Inspired by digital and cultural trends the top emerging styles for 2023 include flared fonts, minimal vintage, and photographic...
Is BeReal Really A Good Place For Brands To Be Seen?
The trending social app BeReal has amassed close to 22 million users making it natural for brands and advertisers to be curious about exploring the potential of the platform. If you don’t already know, the premise of BeReal is that its app uses a dual camera feature –...
The Best Video Marketing Channels for 2022
Video marketing isn't quick to make so it’s important to get the most out of your work. One way to do that is to use the right video marketing channels at the right time. With more social channels now prioritizing video (think Facebook Live and Instagram reels, for...
What’s Next? A Guide to Google’s New Content Update
Similar to Penguin's introduction 10 years ago, SEOs may face another shakeup. How brands utilize their website and content marketing plans will also be affected. Read on for more details on Google's recent update. Google has provided us with a set of questions to...
How To Create A Unified Brand
Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including...
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