digital branding Tag

Your true self is what lasts and helps build your reputation; it’s sustainable. When we aren’t our authentic selves we are wearing lots of masks. I read this article recently that discussed the wearing of masks back in 1296 in the Venetian Carnival, this allowed...

It’s becoming more difficult to stand out from the crowd. Marketing departments can quickly develop strange copycat habits and us-too behaviors, that only make brand differentiation more challenging. Falling back on gimmicks can grab attention, but for how long? Gimmicky campaigns also tend to backfire...