Similar to Penguin's introduction 10 years ago, SEOs may face another shakeup. How brands utilize their website and content marketing plans will also be affected. Read on for more details on Google's recent update. Google has provided us with a set of questions to evaluate if...
Keeping an eye on the future and anticipating what Google is planning next is a big part of any successful SEO strategy. Google search is constantly introducing changes with each impacting how SEO campaigns should be structured. Here are a few of the things to keep in...
Building your brand presence online is a constant effort. When it comes to being found, there is often tension between offering content that appeals to your readers and content that appeals to Google’s fickle SEO algorithms. There are ways you can do both at the...
Instagram-famous brand, Lulus, has shot to prominence thanks to the savvy use of social media and SEO campaigns. They’ve grown their clothing business from a small brick and mortar vintage clothing store into an internet juggernaut with their own lines of fashionable wear. Aimed squarely at...