22 Jan 4 Ways to Grow Organic Reach on Facebook
Organic reach is the number of people who see your content in their Facebook feeds without any paid advertising.
The current stats show that most Facebook posts will only be seen by around 5 percent of a page’s fans. This number used to be much higher but the reason that organic reach is now harder than before is that more content is being published on the platform. Facebook has also changed its algorithm to display certain posts higher up in each user’s feed to increase engagement.
So, organic reach may have changed, but it is still important for attracting and retaining customers. There are plenty of things you can do to increase engagement even within this new environment. Below are 4 of our tips to increase organic reach on Facebook.
Tip 1: Take advantage of underused Facebook features
Facebook has introduced many new features in recent times including stories, live streams, groups, and Facebook Watch – a streaming service.
Not many companies are using these tools yet, so you can gain an advantage by taking ownership of this space to promote your content. With less competition, you will get a greater organic reach.
Tip 2: Don’t try cheap tricks
Facebook doesn’t like marketing spam. It actively looks to penalize cheap tactics like buying likes, a high volume of low-quality posts, and misleading headlines and CTA’s.
Instead, concentrate on generating real value, real conversations, and showing the personality of your business and you will be rewarded with far better engagement from users. The result? Better organic reach as Facebook rewards you great content by showing it to more people.
Tip 3: Concentrate on the quality of your Facebook fans, not volume
When growing the number of Facebook users engaging with your page, look for targeted, high-quality users that fit your brand rather than going for volume with poorly targeted fans. If you’ve built loyal fans on other social websites like Instagram or Twitter, use this to reach out and grow your Facebook page followers.
Tip 4: Share other people’s content
If you find great content around the web that is relevant and of value to your audience on Facebook, share it with them. This is not about passing it off as your own but instead saying this is something great that you will get something from. This helps you to strengthen your relationships with your network.
About Visual Caffeine Branding & Marketing Agency
If you are looking to improve your social media campaigns and get even more organic reach, get in touch with the experienced team at Visual Caffeine to see how we can help you.