EST. 1998
EST. 1998
JUMP DOWN
the
RABBIT HOLE!
How to Take on Brand Photography Your E-commerce Business
In e-commerce, where customers can't physically interact with products, high-quality and on-brand photography is crucial. But beyond quality, ensuring that your photos align with your brand is essential to building a cohesive and...
How to Get Better Backlinks, Improve Your Ranking and Get More Traffic
Every business website can benefit from more backlinks. Backlinks are a great way for search engines to know your website is trusted and supported by other websites. Backlinks to your website also allow users to click and visit your website directly from...
Discover Cara: The Social Platform Helping Artists Fight AI
Have you discovered Cara yet? It’s a new social platform focused on creatives and artists. There’s a lot of hype around the concept of Cara and the buzz has helped it grow from 40k to 650k users in just a week, showing the demand for a dedicated social platform for...
What Is Brand Awareness And How Do You Use It For Your Small Business?
Although you might not achieve the brand awareness of a global brand like Nike or Coca-Cola with your small business, there’s still a lot you can do to amplify public awareness of your brand. In this article we will look at what brand awareness is, why it is...
Marketing Lessons Any Business Can Take From Disney
For brand owners and digital marketers looking to improve their campaigns, Disney's success in digital marketing provides a useful case study. Disney's intelligent targeting, captivating storytelling, and flawless user experience principles can help clients create...
SEO Tips: How to Discover Your Competitor’s Keywords
Your competitors are looking for the same customers as you. That means you can use online SEO research tools and the web address of your competitors to find hundreds of relevant keywords for your own SEO campaign. It’s a fantastic way to generate a huge amount of...
Digital Marketing to Power Brand Events
Brand events can be powerful experiences that generate buzz, increase sales, and boost brand loyalty. They also offer valuable direct feedback and interaction with customers. Brands like Coca-Cola, Nike, and Apple use innovative brand events to build relationships...
How to Elevate Your Branding to the Next Level
Perhaps you are considering a light brand refresh, want to completely redesign your brand identity, or you’re launching a new product or service, and need a compelling brand to present your big idea to consumers. Either way, we can all agree that good branding is a...
3 Key Digital Marketing to Follow for 2024
A new year brings a different dynamic, with new emerging technologies, evolving consumer trends, and changes in marketing tactics. Here are 3 key trends we expect to influence B2B and B2C campaigns in 2024. 1. Threads is a place for public conversations...
3 Ways to Retain Your Holiday Customers in December and Beyond
Retaining the new customers you pick up during Black Friday and the pre Christmas period can be crucial to long term success and growth. The mistake that most businesses make is focusing on the sales of Black Friday alone as a seasonal period of increased revenue,...
Post Black Friday Marketing Messaging
Every business owner knows the importance of Black Friday and the pre Christmas sales rush after the Thanksgiving holiday. But what about after the event? There's still 4 or 5 weeks left until Christmas day and this is a key time for businesses to generate revenue....
Personal Branding Trends: Relationships Rule
The idea of personal branding has been around since the late 1990s. But there’s no doubt it has evolved and changed over time. This is even more true in recent times when the lines between work and professional life have blurred, and at a time when work has become...
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