Logo design trends change over time and even some major brands change their logos from time to time to prevent their look and feel becoming dated. So if you are looking to launch a new brand, or rebrand an existing company in 2020, here are the top trends to consider.
- Minimalism
Simplification is back in fashion. With clear fonts and no distractions, brands will convey their message at a single glance. Minimalistic logos transfer well across platforms, helping to improve the overall user experience.
- Unique Fonts
Nothing catches the eye better than unusual typography. Calligraphers and graphic designers have been busy in 2019, creating a multitude of new and quirky fonts to give brands a leading edge as we roll into the new year.
- Bold Emblems
Emblems give an opportunity to showcase bold and minimal design. In 2020, cut out cluttered, messy emblems to keep them clean and sophisticated. Keep an eye out for striking colors, pleasing curves and unique fonts bundled into one.
- Scaling
Draw the eyes’ attention to a specific logo by using fonts of different sizes. This intriguing use of scaling encourages the viewer to spend more time on your logo than another. Different weighting and shadows will also enhance this focus.
- Interesting Geometry
A rising trend which has no intention of slowing down: Geometric fonts and shapes are all the rage. Logos comprised of original and elegant geometric forms really stand out as a cut above the rest.
- Subtle gradients
If a minimalistic design won’t do; consider subtle color gradients to draw the viewer’s attention. This trend has been around for a while but continues to be a reliable way to make a logo really pop. Blues, purples and pinks remain a popular choice in this technique.
- Asymmetry
Gone are the days where symmetry means sophistication. 2020 will see the rise of daring, out-there configurations as designers rebel with chaotic and asymmetric arrangements. A sure-fire way to make sure that this logo isn’t overlooked!