In a world so deeply interconnected through the internet, it’s easy to think that speaking face to face is an outdated method of doing business. It’s true that email, voice and video calling have made themselves indispensable. But there’s still immense value in meeting face to...
If you’re a business who can cash in on your product line in the summer, doing a giveaway at the start of the season is a great way to amp up sales and gain some attention. With clothing, Instagram has become the be-all end-all for...
Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago,...
At Visual Caffeine, we take our colors seriously. No, we don’t mean on our wallpaper patterns and handbags. We think about color more intensely than the average person simply because, as branding professionals, we know that color matters. Not only does it matter, but it’s...
When you close your eyes and imagine your target audience can you see her/him/them clearly? If not, that’s hurting your business. Whether you’re in business to customer sales, or business to business sales—and whether you’re selling sports equipment or gourmet chocolate, you’ve go to have...
Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to consumers and more controlled...
In the days of health-drinks, gluten free everything and ‘organic’ ingredients, fast food has been pushed to the back-burner. Well, that’s what we’d like to think. The truth is, fast food companies are doing pretty well. Much like Kleenex and Drano, fast food has made...
‘Blogging’ used to be a term we heard A LOT. Although it may not be heard as often, the affects of blogging can be seen across the platforms that many businesses utilize. Blogging, when done well, increases your followers, envelopes your audience and boosts your...
Companies are always looking for a way to stand out, whether it’s a new billboard, a new marketing campaign, a social media overhaul or even a new name. Sometimes these new avenues work; sometimes they don’t. Unfortunately, that’s just the way business goes sometimes. All...
At its most basic level, branding is all about telling a story. Your story, to be exact. While most businesses have caught on to this level of understanding, and have since been ringing the phone lines of branding agencies (both boutique and corporate), we’ve seen...