Snapchat’s Guide to Major Events and How You Can Tap into Them

SnapChat recently published a new guide called ‘Moments in Focus’ on how to use the platform alongside major events in the calendar.

The guide is very useful for those who want to plan their SnapChat campaigns around big events and capitalize on increased audience interest. SnapChat has also gone further to help marketers by ensuring regional variants of filters are provided. The platform can also show when conversations around every event ramps up among those who use SnapChat, plus it also goes a little further and shows how many times the Snap was viewed and how many lenses are used.

This can potentially help marketers to understand exactly where their Snaps were seen.


A Complete Listing

In the guide SnapChat provides users with a visual chart to the major events in the calendar and gives an indication on how popular each topic is at different months throughout the year.

The visual chart has been created to help marketers map out exactly when their tie-in campaigns should be launched. This can also help marketers meet the interest of their audience at different times of the year.

SnapChat goes even further still and details every event that is worth noting and includes details about the on-platform discussions. This allows marketers to connect with their interested users.


Getting you Thinking

SnapChat’s guide includes usage stats around each calendar event and lists associated mentions and prompts to get brands thinking on how they can reach interested users.

This aspect of the guide can be a huge help when it comes to planning your campaigns. It can help you to map out your digital marketing strategy and how every event will relate to your audience.


Regional Variants

The guide also comes in variants for each of the following countries providing more useful stats and insights for specific markets.

  • Australia
  • Canada
  • France
  • Germany
  • Netherlands and Nordics
  • Saudi Arabia
  • United Arab Emirates
  • UK

By using a guide relating to your target country, you can research and target your campaigns, get insights, and reach your demographic on SnapChat better than ever before.


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