Don’t let your website catch a dose of the winter blues. There are plenty of simple things you can do to freshen up the way your website looks, feels and operates. Take a few moments to reconsider the purpose of your site, study your analytics to see where people are going, and think about where you want them to go.
Combine some cosmetic layout changes with some backend tweaking to double your impact.
Refresh SEO
A regularly updated site will rank higher in searches than a static one. Invest time in testing your links (and fixing broken ones). Investigate your page URLs and ensure they use search-friendly terms rather than number strings. Talk to an SEO specialist about how to update your SEO strategically.
New images
A website can take on a whole new feel when the featured images are changed over. Like URLs, make sure your image files are named clearly. If you want to make an even bigger impact, it could be a great time to arrange for a professional photo shoot of yourself or your product lines.
Feature to direct attention
If you are launching a new product or service, take the time to locate it front and center on your homepage. Draw visitor’s attention to your most recent efforts. If you want visitors to see specific pages, locate and name the links so they can be found easily.
New followers
Consider seeking new ways to find new followers of your brand. Encourage people to share your new-look site, try a new angle on social media or list with an online directory. Don’t be afraid to trial paid advertising, either. Gather statistics on how users are finding you, and what they do once they arrive on your site.
Try a new layout or theme
If you want to really shake things up, try installing a new layout or theme for your whole website. Aim to have consistency across your platforms, and choose a color scheme that reflects your brand.
Optimize sales pages
If you sell products, make sure the individual product pages are simple and clear to navigate. Do an audit of your product descriptions and images to ensure they are accurate and enticing. Sometimes a fresh description alone can impact sales positively.
Reconnect with your base
Let people know that you’re on the move with your new vibrant website. Send an email to your list with a motivator (like a competition, or a giveaway) to encourage your fans to explore the new site and even give feedback.
Start a blog
This is a great way to add value to your customers’ experience and also to bring you to the attention of search engines. As you generate regular new content, your customers will look forward to new posts which should encourage regular traffic. It can also encourage sharing on social media, which has the potential to create a great feedback loop.
If you’re looking to refresh your website design, optimize your website SEO, or start to measure your on-page conversions get in touch with the team at Visual Caffeine to see how we can help you.
