Perhaps you are considering a light brand refresh, want to completely redesign your brand identity, or you’re launching a new product or service, and need a compelling brand to present your big idea to consumers. Either way, we can all agree that good branding is a...
The trending social app BeReal has amassed close to 22 million users making it natural for brands and advertisers to be curious about exploring the potential of the platform. If you don’t already know, the premise of BeReal is that its app uses a dual camera...
A recession is a complicated and confusing time for most marketers. During a recession or a sudden economic downturn, consumers suddenly alter their spending habits. In almost every industry, this means that demand for the product goes down, and ROIs follow shortly after. It can...
A lot of business culture today has a heavy emphasis on employee benefits or creating a more enticing environment to work: pool tables, bean bags, break out areas and so on. However, as many top companies have proven (including Amazon), aligning your brand with a strong...