What Is Native Advertising And Why Should You Use It
Native advertising is becoming more popular with marketing teams because of its effectiveness compared with traditional ad formats, such as advertising banners. Traditional ads compete with content you find online and in traditional media: articles, online videos, TV...
The Best Video Marketing Channels for 2022
Video marketing isn’t quick to make so it’s important to get the most out of your work. One way to do that is to use the right video marketing channels at the right time. With more social channels now prioritizing video (think Facebook Live and Instagram reels,...
What Is The New Google Analytics 4?
Everyone who works in digital marketing and eCommerce knows the importance of analytics. They’re vital to help optimize campaigns and maximize return from investment on business promotion activities. One of the most widely used analytics tools is supplied by Google...
How To Use And Craft A Press Release To Get Attention For Your Brand Today
While newspapers are not the dominant medium anymore, there’s no doubt that press releases are still a powerful tool that lets brands create a buzz about the work they’re doing. Social media platforms allow your brand to be discussed freely, however, brands can...