The Best Video Marketing Channels for 2022

Video marketing isn’t quick to make so it’s important to get the most out of your work. 

One way to do that is to use the right video marketing channels at the right time. With more social channels now prioritizing video (think Facebook Live and Instagram reels, for instance) it’s more challenging to know which are the right platforms to utilize. 

We’ll look at the best video marketing channels depending on the type of content you are promoting. 

Live Video

Facebook Live

Facebook’s membership spans many age categories, but Millennials are the largest group.
If you’re active on Facebook and have a large following, try Facebook Live. You can modify previously recorded Facebook Live streams, communicate with people, and schedule streams. The downsides are that Facebook limits your stream length, and revenue choices are limited.

YouTube Live

YouTube Live’s user base, reach, and broad audience make it a good streaming alternative.
YouTube is increasing its live broadcast capabilities, including Super Chats, Super Stickers, and membership gifts. These features increase engagement and revenue.

YouTube offers live-video statistics. Real-time metrics include concurrent viewers, likes, and conversation rates. Post-stream numbers include new subscriptions, viewing time, and more.

Long-Form Video


If you’re looking for the best place to host your long-form videos — like product demos,Q&As, and more – YouTube may fit the bill. YouTube is great for ROI and has a captive audience which makes it great for longer form content. Its large user base of 2.6 billion active users play a key role. 

While other sites in the social media sphere can gain or lose popularity, YouTube feels very stable. Launched 17 years ago, YouTube has kept a competitive edge. 

Instagram Video

Video is an investment in time, money, and creativity so it makes sense to look for a good return. Instagram is known to offer one of the best ROIs thanks to a high engagement level and good lead generation results compared with other social platforms. 

If you want to engage with your audience and build a community, longer form video on Instagram is a good choice. 

Short-Form Video


TikTok’s spectacular ascent since 2016 has kept YouTube and Facebook on their toes.
Some marketers disregarded TikTok as a platform for dancing and lip-syncing, but not anymore.

TikTok is the most popular platform for short videos with the longest average user sessions. TikTok has become a marketing opportunity for video creators who are willing to get creative.

IG Reels

Reels is Instagram’s TikTok competitor. App users can film, edit, and share reels.
Reels has a big advantage: discoverability. They appear in Explore and a user’s feed.
Reels are aggressively advertised on the network, making them nearly inescapable for users. 91% of Instagram users view videos weekly.

Instagram is a terrific alternative for marketers that want to experiment with carousels, Reels, Lives, and Stories while attracting an engaged audience.


If you would like help with your digital marketing and analytics, brand messaging, advertising, and digital marketing in Charlotte, North Carolina to Seattle, Washington, and everywhere in between, get in touch with Visual Caffeine to learn how we can help you.

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