Everyone who works in digital marketing and eCommerce knows the importance of analytics. They’re vital to help optimize campaigns and maximize return from investment on business promotion activities. One of the most widely used analytics tools is supplied by Google with millions of businesses using...
In May 2018, the EU approved one of the world's strongest data privacy laws known as GDPR. GDPR is the abbreviation for the General Data Protection Regulation. Does GDPR Affect US Firms? GDPR applies to US firms regardless of revenue or workforce size if at least one...
We know buyers have a multitude of needs that require satisfaction when looking to purchase a brand. Marketing 101 is about understanding what buyers want. This understanding will point you to the all-encompassing brand story you end up telling, which in turn develops the loyalty...
A recession is a complicated and confusing time for most marketers. During a recession or a sudden economic downturn, consumers suddenly alter their spending habits. In almost every industry, this means that demand for the product goes down, and ROIs follow shortly after. It can...
Digital marketing continues to evolve in the early days of 2019. Watch out for these top four online marketing trends. How can you make use of them in your business? Social media usage is changing While Facebook remains the largest social network based on numbers...
There’s no doubting the power of the millennial demographic. They account for a full quarter of the US population and are the first digital native generation. If you want to market to millennials, you’re going to have to tailor your strategies so you can connect...
Defend your business and stay ahead of those who would take your market share with these 10 business and marketing ideas. Know Your Enemy Ok, not really your “enemy”, but know your competition, what they offer, their pricing, and the customers that choose them. Know Your Market Spend some...
It almost goes without saying, but your SMB business or start up has to sell something that people actually want to buy. The closer you identify and aim towards your ideal customers, the better your business results will be. Here are the simple steps you...
E-commerce relies on having potential customers find the website in the first instance. Increasing traffic is a reliable way to increase sales. Everyone in e-commerce knows that blogging is a strategic way to get more sales but, so few traders do it. That’s a shame...