Branding Tag

What is Competitive Intelligence?  Competitive intelligence (CI) involves gathering and analyzing data on your competitors. When done correctly this is entirely legal, ethical, and helps you make informed business decisions.  The internet and digital data tools have moved CI from a practice that only enterprise size businesses...

Did you know that you had a powerful tool available to you right there on Instagram to boost your marketing strategy? We would like to tell you about a powerful suite of tools to help you inspire your followers with great videos that you can create...

“Period”—a word most often used in written correspondence or verbal declaration to stop a sentence, a conversation, and declare whatever matter one is discussing to be over. Now, thanks to prominent brands across industries, this word is no longer stopping conversations. It’s starting them about...

Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...

We know buyers have a multitude of needs that require satisfaction when looking to purchase a brand. Marketing 101 is about understanding what buyers want. This understanding will point you to the all-encompassing brand story you end up telling, which in turn develops the loyalty...

1. Minimalism During the 2010s minimalist, flat design took over the world of digital design as one of the dominant design trends. If you are a fan of this aesthetic then the good news is that it is hotly tipped to grow in influence during 2020 and...

Website trends are essential for marketing agencies, marketing managers and business owners to keep on top of - this will help to ensure that their websites are the best they can be to be attractive for prospective clients.   Below are the current website design and web...

The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your company’s solution. This ensures those potential...

Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more...