Branding Tag

The influencer business is worth approximately $1 billion annually. That represents thousands of individual agreements and partnerships, but it’s built on shaky ground. Social media influencers are a relatively new phenomenon and the market is completely unregulated. Influencers are often compensated based on the number...

Your true self is what lasts and helps build your reputation; it’s sustainable. When we aren’t our authentic selves we are wearing lots of masks. I read this article recently that discussed the wearing of masks back in 1296 in the Venetian Carnival, this allowed...

Defend your business and stay ahead of those who would take your market share with these 10 business and marketing ideas. Know Your Enemy Ok, not really your “enemy”, but know your competition, what they offer, their pricing, and the customers that choose them. Know Your Market Spend some...

Sometimes, it pays to be smaller. Your small business has some distinct advantages compared to the giant corporation. Take some time to appreciate that you can move quicker than the big guys to grab market advantages. You have great supplier relationships. You can directly impact...

Running a small business usually means juggling plenty of responsibilities at once. There is only so much a person can do before the results of split focus start to impact effectiveness. When it comes to marketing, many small business owners underestimate the amount of time...

There are hundreds of millions of accounts on Instagram, and most of them are vying for commercial attention from followers. Instagram is a platform that has higher rates of engagement than other networks, and many people seek to connect with brands there. Here are some...

Building your brand presence online is a constant effort. When it comes to being found, there is often tension between offering content that appeals to your readers and content that appeals to Google’s fickle SEO algorithms. There are ways you can do both at the...