Websites and eCommerce stores have changed how we shop. A habit that has only been accelerated in recent months by Covid-19 and social distancing. With more customers visiting you online from all over the world, a chatbot that can engage with your customers and answer...
Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more...
Instagram continues to go from strength to strength and is now becoming even more appealing to online shoppers. The image-focused social media platform has the backing of parent company Facebook, and the boost in investment and expertise is evident. For advertisers, the platforms are linked...
Schedule it out. Put it into your agenda. Mark it down in your notes. You should be reviewing the effectiveness of your marketing on a constant basis. Think you can just set it and forget it for the year? Think again. Here’s what you should...
E-commerce relies on having potential customers find the website in the first instance. Increasing traffic is a reliable way to increase sales. Everyone in e-commerce knows that blogging is a strategic way to get more sales but, so few traders do it. That’s a shame...
The first step to online sales may be to have a high-quality product but if your ecommerce site is poor, you’re not going to get anywhere. Whether it’s for yourself or a joint venture, there are steps you can take to ensure your ecommerce site...
While many large retail brands are closing brick and mortar shopfronts, there is a small but striking trend swinging in the opposite direction. Savvy startups are branching out from their digital-only environment and opening up lean shopfronts that bring the online experience to life. How are...
The average internet user is overwhelmed with advertisements and invitations to like, share and engage with branded media. While this approach is clearly working for many marketers, there is another avenue of communication that is worth considering. Content marketing aims to contribute to the lives...
Firefox is refreshing its brand and it’s asking users for opinions. Parent company Mozilla has long been known for its focus on securing online privacy, and it’s also known for a comfortable level of end-user engagement. As the company expands its presence and offers a...
Running a small business usually means juggling plenty of responsibilities at once. There is only so much a person can do before the results of split focus start to impact effectiveness. When it comes to marketing, many small business owners underestimate the amount of time...