Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including investors,...
We’re starting a new year, and 2020 is expected to be another big 12 months for content marketing. Let’s take a look at what is likely to change over the year as content marketing continues to evolve. Personalization Research has shown up to 90% of consumers prefer...
Brands are looking to align themselves with a consumer trend, issue or topic as more socially aware customers are increasingly conscious of social and environmental causes. Back in January this year we discussed Why Millennials look for socially conscious brands, and how this first digitally native...
The average internet user is overwhelmed with advertisements and invitations to like, share and engage with branded media. While this approach is clearly working for many marketers, there is another avenue of communication that is worth considering. Content marketing aims to contribute to the lives...