Marketing Lessons Any Business Can Take From Disney

15 May Marketing Lessons Any Business Can Take From Disney

For brand owners and digital marketers looking to improve their campaigns, Disney’s success in digital marketing provides a useful case study. Disney’s intelligent targeting, captivating storytelling, and flawless user experience principles can help clients create digital media campaigns that are more effective and engage with target consumers.

Disney’s ability to continuously adapt to the evolving digital world also provides important marketing insights to think about. All businesses should aim to produce powerful campaigns that gain attention, encourage signups, purchases, or conversions, and reach marketing goals by taking a cue from Disney’s success and implementing a few key techniques.

Celebrating the holidays 

Disney consistently posts touching content on its social media platforms to commemorate key days!

As you are undoubtedly aware, holidays, anniversaries, and cultural events present a perfect opportunity to engage with audiences on special days. The entertainment giant increases the relevance and engagement of its services for particular audience segments by customizing content or promotions for these events.

Finding ways to celebrate public holidays or major cultural events is a good way to evoke powerful emotions. This can create a strong connection with the audience. Disney’s approach to share relatable experiences with people is a key to good marketing campaigns. Disney can boost brand loyalty and promote subscriptions by connecting its Disney+ characters and content to important times in the calendar.

Customer loyalty and retention through nostalgia

Disney’s audience has been growing since the 1920s by making a lasting emotional connection with its viewers.

Disney re-releases classic content long after it originally comes out in order to capitalize on nostalgia as a digital marketing tactic. In order to keep its fans loyal, Disney brought back beloved classics including Aladdin, The Lion King, The Jungle Book, and Winnie The Pooh. 

Disney skillfully and strategically harnesses nostalgia as it recreates classic content. For instance, the filmmakers at Disney put a lot of effort into recreating The Lion King with the same original narrative but to bring it to a new audience and recapture those who loved the original.

A lesson any business can learn here is that tapping into previous positive customer experiences with your brand and conjuring nostalgia of good times is an excellent way to create loyalty to your brand. 

Disney+ PPC Ads 

Disney gains advantages from other facets of the digital marketing space in addition to producing captivating content. The business understands the importance of digital advertising, for instance, Disney employs advanced targeting strategies to make sure that people who are looking for certain keywords see their PPC advertisements. Choosing the best and most powerful keywords and aligning the strategy to user intent helps Disney maximize ad spend and direct searchers towards streaming services, theme parks, or merchandise.  

Disney also cleverly design landing pages to maximize the return on their advertising spend by ensuring a smooth transition from ad click to subscription or purchase.

If you would like help with your brand messaging, advertising, and digital marketing in Charlotte, North Carolina, to Seattle, Washington, and everywhere in between, get in touch with Visual Caffeine to learn how we can help you.