Native advertising is becoming more popular with marketing teams because of its effectiveness compared with traditional ad formats, such as advertising banners. Traditional ads compete with content you find online and in traditional media: articles, online videos, TV programs, music on the radio, and so on....
Data reported by HubSpot suggests that 89 percent of marketers will invest in social responsibility content in 2023, compared with just 48 percent in 2022. In addition, those who already produce social responsibility content plan to maintain or increase how much they spend on it this...
The trending social app BeReal has amassed close to 22 million users making it natural for brands and advertisers to be curious about exploring the potential of the platform. If you don’t already know, the premise of BeReal is that its app uses a dual camera...
There are a number of emerging trends set to dominate social media in 2022. The Covid-19 pandemic and growth in digital life has further accelerated the power of the consumer. The underlying theme is that consumers want more personalized content, delivered faster than before, giving...
What is Competitive Intelligence? Competitive intelligence (CI) involves gathering and analyzing data on your competitors. When done correctly this is entirely legal, ethical, and helps you make informed business decisions. The internet and digital data tools have moved CI from a practice that only enterprise size businesses...
Organic reach is the number of people who see your content in their Facebook feeds without any paid advertising. The current stats show that most Facebook posts will only be seen by around 5 percent of a page’s fans. This number used to be much higher...
The fear of missing out aka 'FOMO' is a well-known phenomenon in the social media age. Research has shown that 33% of Millenials have tried to use FOMO to make their peers feel like they are missing out on social events, travel, and more. Not wanting to...
If you’re planning how you should invest in marketing for your business in 2020, we have tips on 3 big trends for the year ahead. Take a look at the emerging trends below and ensure you include them in your mix of marketing activities to...
SnapChat recently published a new guide called ‘Moments in Focus’ on how to use the platform alongside major events in the calendar. The guide is very useful for those who want to plan their SnapChat campaigns around big events and capitalize on increased audience interest. SnapChat...
If you want to improve your marketing strategy on SnapChat don’t worry, we can help. Below you will find 5 tips that could make all the difference to your next campaign. 1. Understand SnapChat You need to make sure that you understand SnapChat and how it works....