There’s no doubting the power of the millennial demographic. They account for a full quarter of the US population and are the first digital native generation. If you want to market to millennials, you’re going to have to tailor your strategies so you can connect...
Defend your business and stay ahead of those who would take your market share with these 10 business and marketing ideas. Know Your Enemy Ok, not really your “enemy”, but know your competition, what they offer, their pricing, and the customers that choose them. Know Your Market Spend some...
It almost goes without saying, but your SMB business or start up has to sell something that people actually want to buy. The closer you identify and aim towards your ideal customers, the better your business results will be. Here are the simple steps you...
Sometimes, it pays to be smaller. Your small business has some distinct advantages compared to the giant corporation. Take some time to appreciate that you can move quicker than the big guys to grab market advantages. You have great supplier relationships. You can directly impact...
Schedule it out. Put it into your agenda. Mark it down in your notes. You should be reviewing the effectiveness of your marketing on a constant basis. Think you can just set it and forget it for the year? Think again. Here’s what you should...
E-commerce relies on having potential customers find the website in the first instance. Increasing traffic is a reliable way to increase sales. Everyone in e-commerce knows that blogging is a strategic way to get more sales but, so few traders do it. That’s a shame...
The first step to online sales may be to have a high-quality product but if your ecommerce site is poor, you’re not going to get anywhere. Whether it’s for yourself or a joint venture, there are steps you can take to ensure your ecommerce site...
While many large retail brands are closing brick and mortar shopfronts, there is a small but striking trend swinging in the opposite direction. Savvy startups are branching out from their digital-only environment and opening up lean shopfronts that bring the online experience to life. How are...
The average internet user is overwhelmed with advertisements and invitations to like, share and engage with branded media. While this approach is clearly working for many marketers, there is another avenue of communication that is worth considering. Content marketing aims to contribute to the lives...
Firefox is refreshing its brand and it’s asking users for opinions. Parent company Mozilla has long been known for its focus on securing online privacy, and it’s also known for a comfortable level of end-user engagement. As the company expands its presence and offers a...