communication

Everyone who works in digital marketing and eCommerce knows the importance of analytics. They’re vital to help optimize campaigns and maximize return from investment on business promotion activities. One of the most widely used analytics tools is supplied by Google with millions of businesses using...

In May 2018, the EU approved one of the world's strongest data privacy laws known as GDPR. GDPR is the abbreviation for the General Data Protection Regulation. Does GDPR Affect US Firms? GDPR applies to US firms regardless of revenue or workforce size if at least one...

Over the past two years hundreds of millions of people changed the way they shop for goods and services. Online shopping, delivery services and remote work strategies are all now pretty standard practices for many people.    Marketing and sales processes changed to meet this new demand,...

A sizable chunk of web traffic and online purchases now come from voice searches. The requests users speak aloud to assistants like Alexa and Siri are quite different to typed searches. As a result, optimizing content to appear in voice searches needs a different approach. Voice...

With 689 million active users worldwide, TikTok’s popularity has grown rapidly since its arrival in 2016. And, like many other social media platforms, it uses a recommendation algorithm that personalizes each user's #ForYou feed. This algorithm has generated keen interest into how TikTok determines what...

Organic reach is the number of people who see your content in their Facebook feeds without any paid advertising. The current stats show that most Facebook posts will only be seen by around 5 percent of a page’s fans. This number used to be much higher...

Digital marketing is not easy. Even seasoned professional digital marketers have difficulty in getting a satisfactory ROI, identifying the correct target market to speak to, and are finding it a challenge to choose the most effective channel to reach your audience. What is Influencer Marketing? Basically, influencer...

The term remarketing often goes under-acknowledged, yet this marketing strategy could be the most effective form of advertising for turning your spend into conversions. In fact, remarketing has shown to outperform the traditional methods of display advertising and email lists for 92% of users in a...

Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...