communication

The fear of missing out aka 'FOMO' is a well-known phenomenon in the social media age. Research has shown that 33% of Millenials have tried to use FOMO to make their peers feel like they are missing out on social events, travel, and more.   Not wanting to...

You feel inspired after a marketing or trading show. You come away with so many new ideas that you’re considering overhauling your brand altogether… when it may not even be needed. So, how do we figure out whether our brand needs an evolution or a revolution?...

The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your company’s solution. This ensures those potential...

Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more...

Have you heard of Mr. Clean’s strong new product line that’s accurately labeled “Clean Freak?” Unless you run a cleaning business, are obsessed with manually degerming your own quarters or an obsessive Target shopper (who isn’t?) you may not be super familiar with this product....

Social media influencers are in hot demand these days. Informal, genuine relationships have been built by people sharing their love of products in an authentic way. Brands are on the hunt for ways to express the value of their products and social endorsement has always...

Digital marketing continues to evolve in the early days of 2019. Watch out for these top four online marketing trends. How can you make use of them in your business? Social media usage is changing While Facebook remains the largest social network based on numbers...

Defend your business and stay ahead of those who would take your market share with these 10 business and marketing ideas. Know Your Enemy Ok, not really your “enemy”, but know your competition, what they offer, their pricing, and the customers that choose them. Know Your Market Spend some...

It almost goes without saying, but your SMB business or start up has to sell something that people actually want to buy. The closer you identify and aim towards your ideal customers, the better your business results will be. Here are the simple steps you...