Author: Cheale Villa

Video marketing isn't quick to make so it’s important to get the most out of your work.  One way to do that is to use the right video marketing channels at the right time. With more social channels now prioritizing video (think Facebook Live and Instagram...

Similar to Penguin's introduction 10 years ago, SEOs may face another shakeup. How brands utilize their website and content marketing plans will also be affected. Read on for more details on Google's recent update. Google has provided us with a set of questions to evaluate if...

Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including investors,...

Everyone who works in digital marketing and eCommerce knows the importance of analytics. They’re vital to help optimize campaigns and maximize return from investment on business promotion activities. One of the most widely used analytics tools is supplied by Google with millions of businesses using...

In May 2018, the EU approved one of the world's strongest data privacy laws known as GDPR. GDPR is the abbreviation for the General Data Protection Regulation. Does GDPR Affect US Firms? GDPR applies to US firms regardless of revenue or workforce size if at least one...

Over the past two years hundreds of millions of people changed the way they shop for goods and services. Online shopping, delivery services and remote work strategies are all now pretty standard practices for many people.    Marketing and sales processes changed to meet this new demand,...

With 689 million active users worldwide, TikTok’s popularity has grown rapidly since its arrival in 2016. And, like many other social media platforms, it uses a recommendation algorithm that personalizes each user's #ForYou feed. This algorithm has generated keen interest into how TikTok determines what...

Your true self is what lasts and helps build your reputation; it’s sustainable. When we aren’t our authentic selves we are wearing lots of masks. I read this article recently that discussed the wearing of masks back in 1296 in the Venetian Carnival, this allowed...

The world of augmented and virtual reality is exploding. New territory seems to be explored every day, and the potential for business growth is staggering. There are serious players investing billions into developing these technologies.   Augmented reality in particular is presenting opportunities for businesses. While consumer-facing...