Personal Branding Trends: Relationships Rule

The idea of personal branding has been around since the late 1990s. But there’s no doubt it has evolved and changed over time. This is even more true in recent times when the lines between work and professional life have blurred, and at a time when work has become increasingly virtual. Tech interfaces have replaced many in person interactions between humans.

Let’s take a look at a few key points to consider when looking at building your personal brand.


Relationships Rule

Relationships are harder to build when so many of our interactions are now via email, Zoom, and Slack. The truth is though the virtual way of working or even hybrid arrangements with one or two days in the office per week, don’t remove the importance of relationships.

If anything, relationships are more important than ever. That lack of humanity in our work interactions is negatively impacting the mental health and engagement of workers.

This is a key thought and focus to take into your personal branding. Successful branding will prioritize relationship building and foster authentic connections with others. The key message for personal branding in 2023 – 2024 is about being extra human.


Quality is Key

Being more human and personal with your brand extends into your online presence and the content that you post so that you can build genuine connections with real people.

There is a sense of overwhelm with the volume of content we all see posted on social media platforms, and AI is adding even more content to our feeds.

So the key is to focus on quality and not quantity. Deliver authentic and genuine content when you have something to say to your connections, and take time to craft your content to the highest possible standard. Using this approach you have a better chance to get your content seen, and you’ll create more genuine interactions and spark conversations with others.

It’s also important to really focus on the target audience and people you want to reach and build relationships with, so you can deliver more value to those people you do connect with. With this focus on quality and who you want to talk to, you’ll get more returns from your personal brand and the relationships you invest in – and importantly so will everyone else.


If you would like help with your brand messaging, advertising, and digital marketing in Charlotte, North Carolina, to Seattle, Washington, and everywhere in between, get in touch with Visual Caffeine to learn how we can help you.

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